About

• Delivered a project to live status using generic starter code and transformed it to completed clean code using Adobe XD as a guide, React, and headless CMS architecture.
• Built responsive website with multilingual capabilities; in the first year since launch, international site visitors increased 46.5 percent and organic search increased 89.6 percent.

On a team that works with Big Data and effectively visualize it with insights. Worked on some of Verizon's key initiatives in the domain of mobile data analytics, machine learning, and advertisements.

• Spearheaded front-end customizations for the initial implementation of a big data analytics Hadoop platform for ad segment generation in América Móvil's Brazilian market, earning $8M in revenue for 2018 and a total contract value of $45M.
• Initiated and implemented adoption of React-Redux which enhanced and streamlined the software development technology stack for all solutions; resulted in improved reusability of components, enhanced product quality, increased performance, and 60% reduced development time.
• Completed the development of a React-based geofencing prototype for the National Football League (NFL) and Major League Baseball (MLB) in two months by taking the lead on the project; the app drove additional revenue by offering fans at games exclusive digital content.

3rd employee at AlchemyAPI, an artificial intelligence (AI) service acquired by the IBM Watson Group after 3 years. Founded and led marketing for the first 2 years with a limited budget by quickly developing and streamlining marketing processes, including website metrics, marketing automation, public relations campaigns, developer outreach programs, a full website redesign.

• Designed and developed AlchemyAPI.com from HTML/CSS to Drupal in time for a Series A PR deadline, resulting in $60,000 cost savings, a fully responsive user experience, and a 300% increase in mobile traffic. Ensured no negative impact on traffic by following SEO best practices for URL redirects.
• Managed analytics setup and integration, including Google Analytics, AdWords, Pardot, Optimizely, Pingdom, Drupal, and MailChimp; analyzed metrics to recommend and implement website improvements.
• Worked with VP of Sales to integrate Pardot marketing automation software with the SugarCRM customer relationship management system. We quadrupled marketing qualified leads (MQL) per month, tripled total customers and monthly recurring revenue (MRR) while consistently remaining under budget.
• Developed and implemented a comprehensive SEO strategy that led to a 63% increase in organic search traffic and 51% increase in unique visitors.
• Used multivariate and A/B testing tools to improve website conversions by 500% over the course of 8 months.
• Responsible for implementing all technical changes to AlchemyAPI.com for almost 3 years; used Pingdom and Google Analytics to monitor website uptime and analyze page load times to find bottlenecks and improve end-user-experience.
• Led UX design for AlchemyNews dynamic dashboard: collaborated with a team of data scientists using an Agile development process, Github, and JIRA to create an interactive prototype shown to investors in the silicon valley.
• Designed the front-end for our Author Extraction API demo. Promoted to journalists preloaded with their articles, increasing media coverage by 30% and API adoption by 200%.